Hyundai S Sketchy Sema Teases
Media Platforms Design TeamAutomotive teases can range from clinical countdowns and blink-and-you’ll-miss-’em video peekabos to completely non-visual audio snippets of stirring engine sounds.In anticipation of the 2013 SEMA (Specialty Equipment Market Association) show, Hyundai chose a surprisingly un-coy way of hyping their armada of show vehicles. By commisioning a series of renderings that depict the show cars in hyper-stylized, abstract settings, the Korean carmaker created a visual setup for the vehicles, entirely free of the artifice of suspense....