Behind The Lotus Formula 1 Team S Unlikely Union With Daft Punk
Media Platforms Design TeamWhen Thomas Bangalter and Guy-Manuel de Homem-Christo (better known as the French synth duo Daft Punk) made a cameo appearance on a balcony overlooking last month’s Monaco Grand Prix, the stunt represented a carefully curated merging between Formula 1 racing and mainstream music, based on the band and Columbia Records’ relationship with the Lotus F1 team. Daft Punk, clad in custom tailored one-off racing suits designed and executed by motorsports apparel giant Alpinestars, was only appearing in public for the third time in a 20 year music career....