Subaru Brz Demands And Gets A Different Kind Of Press Launch
Media Platforms Design TeamIn a seemingly endless effort to differentiate the environments in which new cars are experienced by journalists, automakers go from the Costa del Sol to the untamed backroads of rural India to show off their latest offerings. Subaru already previewed their BRZ in Japan and along Southern France’s Route Napoleon, but after setting the automotive lap record at last year’s Isle of Man TT with a WRX STi (the first time a car had run the course in over 20 years), Subaru cheekily announced yet another BRZ launch, saying they “lied, begged and pleaded long enough with the organizers” to allow journalists to be the first non-racers to drive the storied road course at speed for the first time....